We are a mountain-lifestyle brand that embodies the spirit of nature. We live to embrace the journey and get lost in the moment. From snow to sand and everything in between, we're your partner in the relentless pursuit for getting after it.

Heritage

On January 8th, 2008 Abe Shehadeh officially launched BlackStrap Industries Inc, a small collection of winter facemasks. What began as an idea to elevate Abe's experience on the mountain has evolved into a company with a mission to improve everyone's experience in the mountains. From 2008-2010, in true entrepreneurial spirit, Abe did what any founder would do: hit the pavement, pioneering the brand from mountain-to-mountain and shop-to-shop. As a result, what began in the beautiful town of Bend, Oregon has now grown into a full-fledged commitment to being a profound leader in the outdoor industry. To this day, BlackStrap continues to be independently owned and operated.